What Is Bereal – Social Networking Platform Explained – In an age where digital literacy grows with each generation, so does the demand for authenticity online. From the proliferation of “finsta” accounts to public calls out for celebrities who edit their photos, it’s clear that this generation values truth and reality. Social networks are often the first to be accused of fostering a culture of comparison, where users are forced to show only the best moments of their lives.
While the days of overly edited and overtly edited Instagram feeds are long gone (at least for now), celebrities and regular social media users alike continue to find ways to make the most of it. Our demands for authenticity seem to have been matched by better ways to do it, from even more thorough “photo resets” to hundreds of photos taken to get the perfect candid shot.
What Is Bereal – Social Networking Platform Explained
From now on, we must ask ourselves: Is social media really the enemy of authenticity? Or is our own desire to keep up appearances preventing us from being “real”?
How To Make A Social Media App Like Bereal
Given the assumption that social media is to blame for the online cheating problem, it’s surprising that a new social media app is being touted as the solution.
BeReal is another photo-sharing social media app aimed at the tech-savvy Gen Z, with authenticity at its core.
Better than Snapchat or Instagram stories, BeReal users can share a moment of their day with friends before it disappears the next day. But the catch is that the app will determine when that moment arrives by sending a random notification every day, and users will have 2 minutes to share a picture of their face and surroundings. It could be 3:48 PM on a Tuesday or 11:23 AM on a Friday, but the goal is to encourage users to share everything they’re doing at the same time.
BeReal has also taken authentication out of the equation. No likes, just “RealMojis” where friends can match emojis that mimic selfies. There are also no followers, no grid, and the only way to see your friends’ BeReals is to post them yourself.
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Since BeReal was founded in 2020, the app has grown steadily over the past 2 years to cover one college campus. From its French origins, the app has now entered the US market and is currently the sixth most popular social media app in the App Store.
Students said they like how BeReal offers a change of pace from the polished platforms they’re used to. They also had amazing offline effects. One Protocol student said BeReal’s daily photos were a good way to bond with his friends.
“If somebody’s been in bed for every BeReal for the last week, I can say, ‘Hey, are you okay?’ Do you need anything?” he said.
A BeReal representative even said: “One of our core beliefs is that people should spend as little time as possible on their phones, including Be Real.
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While BeReal’s main differentiator is touted as its commitment to authenticity, this surprising philosophy of encouraging young people to continue connecting with friends face-to-face sets them apart from other social media platforms. By promoting authenticity online, BeReal may have inadvertently achieved the same goal offline. After all, what is more real than being together and talking with friends face to face? Now both sides: BeReal forces users to take front and back photos of their phones every day; then they see pictures of their friends. Photo: Calla Kessler/New York Times/Redux/eyevine
A new wave of social media apps is taking advantage of the rebellion against Instagram and TikTok. Will these “authentic” networks change the way we connect?
“I’m nstagram, stop trying to be TikTok.” Users of the app, including Kim Kardashian and Kylie Jenner, shared the plea last month when Instagram tested changes that filled users’ feeds with short videos called “reels” and content uploaded by strangers. They responded to Instagram’s attempt to take Gen Z’s eyes off TikTok by mimicking some of the app’s signature features.
The first social media platforms like MySpace and Facebook were built around the interesting concept of “friends” that mirrored your real social networks online. But the relentless dynamism of the attention economy means that today’s most popular platforms among young people, Instagram and TikTok, serve as global arenas for launching the careers of influencers. Content, not communication, is what matters, and algorithmically optimized virality is the metric that determines what you see.
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It’s these app design possibilities that mean the whole world can follow the evolution of a wildly popular makeup look or join the campaign against a 20-year-old furniture designer from Brooklyn who scared off a few girls on Tinder. “TikTok is like my generation’s TV,” said Deborah McKenzie, 23, from Aberdeen. She and her friends don’t post much themselves; it’s more about watching other people’s content to pass the time.
Users take pictures of everything they do, no matter how unattractive, along with selfies, no matter how unedited
As Instagram and TikTok become increasingly impersonal in scale (and to be fair, the latter has always insisted that it’s a fun app, not social media), a new generation of social media companies, including BeReal, Locket Widget, Yubo and Poparazzi, have seen the opportunity prefers intimacy to shame.
“What we’re seeing right now is a shift in Gen Z tastes toward deeper, more personal experiences,” says Matt Moss, founder of Locket, an app that’s extremely rare: it allows close friends and family to share content. images that appear as enlarged widgets on the other person’s home screen. Moss originally created the app to keep in touch with his long-distance girlfriend while he was finishing university, but he claims it had posted a billion photos by the end of July after it exploded following a viral TikTok moment late last year. year.
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Another app that has had its fair share of viral moments is BeReal, launched in 2019 by French entrepreneurs Alexis Barreya and Kevin Perrault. The app prompts users to take a photo simultaneously from the front and rear cameras at a specific time every day for two minutes. Users can still grab it later, but they won’t be able to see their friends’ content until they post themselves. This is to ensure that users take a picture of what they’re doing – no matter how unglamorous – along with selfies – no matter how unedited – to promote a more authentic way of communicating with friends online.
Currently the #1 social media app in the Apple App Store in the US, BeReal is growing fast. The vast majority of the 28 million all-time downloads came this year, according to Business of Apps. Its popularity extends beyond college students, who are the first to join, thanks in part to its ambassador program and registration fees.
As TikTok and Instagram move beyond the original form of social media, Christine Merrilis, a 20-year-old from New York, says BeReal captures an unfulfilled desire to connect with friends throughout the day. “I like to see what my friends are up to, especially in the summer when a lot of us are spread out because we’re not in the same place or at school,” he said.
In addition to fostering meaningful connections with friends, the new wave of social media platforms claims to solve another problem: the growing pressure to complete tasks, gain followers, and become an influencer on TikTok and Instagram.
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Olivia Bamford, 23, from Derbyshire, says she stopped using Instagram because she thought other people’s content would always be better than her own. Merrilees and Mackenzie say they still use Instagram to share content with friends, but its main purpose is to showcase important events or photos that complement the highlights of the month.
Instagram has justified its latest changes by saying it wants to help its creators reach a wider audience. Instead, BeReal says it won’t help people become influential. “It’s not exactly a platform to build a following, but that’s the point,” Merrilis said. Locket goes so far as to limit the number of people you can add, an offer that will make Instagram break out in a cold sweat.
The club attracted a large number of users to audio chats in the midst of the pandemic even before dark
Of course, one person’s positive statement is another person’s cocky word. Soon after, the inevitable backlash to BeReal’s claims of unvarnished authenticity followed. “The difference between BeReal and the social media giants is not their attitude to the truth, but the scale and scope of their deception,” wrote RE Hawley in
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Furthermore, will thinking small ever lead to big profits? Most of the apps mentioned say they have abandoned the attention economy altogether, saying they will avoid advertising alternative business models. That didn’t stop the core fans from piling on